ATYPICAL assisted NYC based agency YummyColours to create an all-encompassing global language for the leading fintech brand Afterpay. Afterpay’s new identity was developed as a resolute evolution of the brand and its services to unite the messaging across multiple regions and demographics.

ATYPICAL assisted with the re-imagination of the brand, deepening its visual identity with a new logo, signature colour, and an extensive system for expression across physical and digital platforms.