JULIAN STOCKS
A Bespoke Brand
BRAND IDENTITY AND WEBSITE
ATYPICAL crafted a new identity, custom type wordmark, website and portfolio book for Public Artist Julian Stocks to showcase his work over the past decade and help his portfolio to bridge the physical and digital.
INDUSTRY
SERVICES
The wordmark and symbol for Julian Stocks is based on traditional iron signwork to reflect the materiality of the artist’s work. The custom typography and ‘rivet’ element take its inspiration from industrial signage around London, celebrating its utility, beauty and strength, all core elements in Julians architectural artwork.
In order to help Julian Stocks’ brand to work on digital and physical, a new editorial system was crafted across the website and editorial portfolios, to create coherence across media forms and celebrate the work itself. The rivet element is used playfully across different media, as an icon, a symbol and as a frame for the portfolio works.
