ATYPICAL aided Pace Revenue in refreshing their identity ahead of a fund-raising round. The team completed a day of strategy workshops before rolling out a new animated symbol and accompanying collateral and website. The new brand has helped them stand out to luxury hospitality clients and promote their status as the highest quality revenue platform.

The dynamic logo symbol is based on the bar graphs within Pace’s revenue reporting software. This changing symbol reflects how Pace Revenue can help customers continually optimise and simplify their booking pricing using deep tech.