ATYPICAL led the campaign for Panasonic’s B100 earbud range with their European marketing team. Creating bespoke lifestyle imagery to be used across central and Eastern Europe.

ATYPICAL produced different scenarios in order to visually express the different key product features from water resistance for sport to touch controls for bluetooth calls. This shoot was designed to help Panasonic elevate their creative campaigns and better emphasis the quality and style of their product through dramatic, clean, modern lifestyle imagery shot on location in London.

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