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ATYPICAL

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Afterpay

Logo Re-Design

ATYPICAL assisted NYC based agency YummyColours to create an all-encompassing global language for the leading fintech brand Afterpay. Afterpay’s new identity was developed as a resolute evolution of the brand and its services to unite the messaging across multiple regions and demographics. ATYPICAL assisted with the re-imagination of the brand, deepening its visual identity with a new logo, signature color, and an extensive system for expression across physical and digital platforms.

Agency & Creative Direction: Yummy Colours

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Notable Clients & Collaborators

Adobe
Ambrosia Magazine
HP
Playtype
Panasonic
100% Design

Talks & Workshops

TypeTech (Munich) 2020
AIGA (California) 2019
Photokina (Cologne) 2019
99U (New York) 2018
Typo (Berlin) 2018
OFFF (Barcelona) 2018
Adobe Live (San Francisco) 2018
Adobe MAX (Los Angeles) 2018
Creative Meetup (London) 2018

Where to Find Us

Leeds

Aire Street Workshops
30-34 Aire Street
Leeds, LS1 4HT

London

The Tea Building
56 Shoreditch High St,
Hackney, London E1 6JJ

Contact

Email
Instagram

Jobs & Internships

We consistently work with freelancers and have an internship scheme with a full salary. If you’d like to work with us in any capacity please email a short portfolio to the email above and we will get back to you!